Hungry for food and community: A study of visitors to food and wine festivals

The present study explored the effects of various food and wine festival experience elements (e.g. authenticity, entertainment, spending time with others) on visitors’ sense community, identification, place attachment. authors conducted survey research 304 former visitors to festivals. Data were analyzed using partial least square – structural equation modeling. Results revealed that friends family) positively influenced identification event, attachment hosting destination. Significant findings relating mediating effect community also disclosed throughout this study. exposes some expectations held by Furthermore, contributes literature exposing role customer interactions in creating overall beverage forming a destination's image.